United Colors of Benetton has come up with its new integrated campaign called “Faces of Color”.
This campaign is focusing on its Spring Summer 2013 collection highlighting nine personalities and nine different shades.
The website and campaign states the following:
We chose a team of world citizens to share the story of our passion, our thirst for innovation, and our desire to reach out to the world. Nine personalities, nine different shades, to paint our future.
Over three days of photo shoot at the Pin Up Studio in Paris, nine ambassadors for life and for style, distinguished by their multiculturalism, cosmopolitan spirit and social commitment,shared their interpretation of colour; a chromatic reflection of the talent and character which led them into the global limelight.
This is the new Spring Summer 2013 United Colors of Benetton campaign.
The images from the campaign will become a limited edition T-shirt that will be sold across the world, online at shop.benetton.com and in flagship United Colors of Benetton stores. All proceeds raised from the sale of the T-shirts will be donated in support of the activities of the UNHATE Foundation.
The new United Colors of Benetton campaign, created to celebrate and support the launch of the Spring/Summer 2013 collection, purposedly features the brand’s iconic knitwear. Melange tricot in a wide palette of colors symbolizes the new collection, in which simplicity reigns supreme: basic is Fashion.
A limited edition T-shirt with images from the campaign will be sold across the world, online at shop.benetton.com and in flagship United Colors of Benetton stores. All proceeds raised from the sale of the T-shirts will be donated in support of the activities of the UNHATE Foundation.
You can check out the Faces of Color campaign on the website.
Source: http://www.mediapoondi.com/2013/01/24/united-colors-of-benettons-new-global-campaign-faces-of-color/
This campaign is focusing on its Spring Summer 2013 collection highlighting nine personalities and nine different shades.The website and campaign states the following:
We chose a team of world citizens to share the story of our passion, our thirst for innovation, and our desire to reach out to the world. Nine personalities, nine different shades, to paint our future.
Over three days of photo shoot at the Pin Up Studio in Paris, nine ambassadors for life and for style, distinguished by their multiculturalism, cosmopolitan spirit and social commitment,shared their interpretation of colour; a chromatic reflection of the talent and character which led them into the global limelight.
This is the new Spring Summer 2013 United Colors of Benetton campaign.
The images from the campaign will become a limited edition T-shirt that will be sold across the world, online at shop.benetton.com and in flagship United Colors of Benetton stores. All proceeds raised from the sale of the T-shirts will be donated in support of the activities of the UNHATE Foundation.
Faces of Color is showcasing the different ambassadors for life that have different personalities and are distinguished by their multiculturalism, cosmopolitan spirit and social commitment. The campaign is highlighting two major pillars of the brand’s philosophy: humanitarianism and color.
The new United Colors of Benetton campaign, created to celebrate and support the launch of the Spring/Summer 2013 collection, purposedly features the brand’s iconic knitwear. Melange tricot in a wide palette of colors symbolizes the new collection, in which simplicity reigns supreme: basic is Fashion.
A limited edition T-shirt with images from the campaign will be sold across the world, online at shop.benetton.com and in flagship United Colors of Benetton stores. All proceeds raised from the sale of the T-shirts will be donated in support of the activities of the UNHATE Foundation.
You can check out the Faces of Color campaign on the website.
Source: http://www.mediapoondi.com/2013/01/24/united-colors-of-benettons-new-global-campaign-faces-of-color/
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