Brand: Imran Khan
Category: Politics
Idea: I’m sexy and I know it
Details: One fine day, Imran Khan, cricket god and cancer crusading angel decides he is meant for greater things. Like politics. Moses style, he spends years wandering in the wilderness before a tablet shows him the way. Okay perhaps he saw the light before the iPad came out. However Khan has used social media very effectively. With nearly 500,000 Facebook fans he has finally caught up with Pervez Musharraf. He has nearly 400,000 followers on Twitter. Then there was that famous automated telephone call and that was a stroke of genius. Whether he is the messiah we have been waiting for remains to be seen. But one thing is clear. He knows his target audience and he knows when and where they will be receptive.
Source: http://auroramag.wordpress.com/2013/01/23/Hello-Is-it-me-you’re-looking-for?/
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