Brand: Louis Vuitton (LV)
Category: Fashion
Idea: Life is a journey
Details: LV is an incredible brand. It is apparently the best loved luxury brand in the world. What makes it a great brand, apart from beautiful products is the communication and how well integrated it is between the digital and the real world. Their films chronicling the journeys of well known life travellers (posted on their website), their Facebook page (10 million fans), their display windows, their trunks for transporting yachting trophies and their sponsored vintage car races in Monaco… there is no dichotomy between retail and online – both translate beautifully and seamlessly into a stunning celebration of life’s journeys.
Source: http://auroramag.wordpress.com/2013/01/23/what-shines-online/
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